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Domain: Using Google and Facebook to Increase Effectiveness of Marketing… Will it Work?

Australia’s perennial runner-up in the real estate portal space, Domain, is now actively leveraging both Google and Facebook to attract more eyes on listings. But is it enough for them to challenge portal top dog realestate.com.au and will it help reduce marketing costs for agents? WHY GOOGLE AND FACEBOOK? Ostensibly, the reasoning behind Domain’s strategy is to enhance their Domain Extend program,…

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